Quick Answer: Best Buy’s projector aisle is entirely name-brand — Epson and BenQ — with no current in-house alternative to Walmart’s onn or Target’s VANKYO; Insignia’s one outdoor projector kit is no longer sold new. The bigger catch is the return math: Best Buy’s standard window is just 15 days (60 with a My Best Buy Plus or Total membership), and opened projectors carry a 15% restocking fee — neither of which applies at Walmart or Target.

Best Buy doesn’t play the house-brand budget game the way Walmart and Target do in projectors. That sounds like a win for anyone wary of no-name hardware, but it also means Best Buy’s cheapest option is a real Epson, not a discount private label — and the return terms are noticeably tighter than the other two retailers this site has already covered. This guide breaks down what’s actually on Best Buy’s shelves, at what price, and the return-window and fee details worth knowing before checkout.

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By the numbers

Best Buy projector picks compared

ModelBrandBest forResolutionPriceRating
Epson Home Cinema 980EpsonBest new 1080pNative 1080p~$799.99★★★★☆
Epson Home Cinema 2350EpsonBest 4K PRO-UHD (new)4K PRO-UHD$1,099.99★★★★½
Epson EpiqVision Flex CO-FH02EpsonBest portable smart1080p$629 SRP★★★☆☆
BenQ TK850iBenQBest 4K HDR smartTrue 4K$1,799★★★★☆

1. Epson Home Cinema 980 — Best New 1080p

Epson Home Cinema 980 3LCD 1080p Projector

Best new 1080p · around $799.99
  • The same 3LCD 1080p unit this site's Target guide covers new at $749.99 — Best Buy's listing runs close to that price, not meaningfully higher or lower.
  • 3LCD engine sidesteps the DLP rainbow effect some viewers notice on single-chip projectors, covered in more depth on this site's DLP vs LCD explainer.
  • Sold new only — no refurbished channel currently listed for this model at Best Buy.
Check price on Amazon →

The 980 lands at roughly the same price whether it’s bought at Best Buy or Target, so the decision usually comes down to return terms rather than sticker price — and that’s where Best Buy’s 15-day window matters most. For a broader Epson lineup, see our best Epson projector guide.

2. Epson Home Cinema 2350 — Best 4K PRO-UHD (New)

Epson Home Cinema 2350 4K PRO-UHD

Best 4K PRO-UHD, new condition · $1,099.99
  • Sold new at Best Buy for $1,099.99 — a real premium over the ~$999 new price this site's Walmart guide found, and well above the $749.99 refurbished-only price at Target.
  • Best Buy does list a separate refurbished unit at a lower price, but the new-condition listing is the one that carries full return coverage without a "refurbished" condition caveat.
  • Same 4K PRO-UHD 3-chip 3LCD engine and built-in Android TV as every other retailer's version of this model — the price, not the hardware, is what shifts by retailer.
Check price on Amazon →

If new condition matters and price is secondary, this is Best Buy’s flagship — but it’s the priciest of the three retailer channels this site has now checked for the identical model. For more 4K options, see our best home theater projector pillar.

3. Epson EpiqVision Flex CO-FH02 — Best Portable Smart

Epson EpiqVision Flex CO-FH02 Portable Projector

Best portable smart · $629 SRP
  • 1080p 3-chip 3LCD panel with built-in Android TV and Bluetooth — Best Buy's cheapest current name-brand pick now that Insignia's outdoor kit is gone.
  • Fills the budget role Walmart's onn and Target's VANKYO occupy at those retailers, but as a real Epson unit rather than a house brand — a genuinely different value proposition, not just a price match.
Check price on Amazon →

Anyone shopping Best Buy specifically to avoid a house-brand projector will land here — it’s the lowest price point without stepping down to unfamiliar hardware. For more portable picks across brands, see our best portable projector guide.

4. BenQ TK850i — Best 4K HDR Smart

BenQ TK850i True 4K HDR PRO Smart Projector

Best 4K HDR smart · $1,799
  • 3,000-lumen true 4K DLP engine with built-in Android TV, vertical lens shift, and 3D support — Best Buy's only current BenQ 4K smart model at this tier.
  • Vertical lens shift gives real placement flexibility the fixed-mount Epson 2350 above doesn't offer, a meaningful difference for rooms where a dead-center ceiling mount isn't possible.
Check price on Amazon →

The TK850i is the pick for buyers who want lens-shift flexibility alongside 4K and smart streaming in one box. For more BenQ options, see our best BenQ projector guide.

How to shop the Best Buy projector aisle

The bottom line

For a new-condition 1080p projector, the Epson Home Cinema 980 at around $799.99 tracks closely with Target’s price for the same unit. For 4K PRO-UHD in new condition, the Epson Home Cinema 2350 at $1,099.99 is Best Buy’s premium over Walmart’s ~$999 and Target’s refurbished-only $749.99 — pay it only if new condition specifically matters. On a budget, the EpiqVision Flex CO-FH02 ($629 SRP) is the real name-brand alternative to a house-brand pick Best Buy simply doesn’t offer anymore, and the BenQ TK850i ($1,799) adds lens-shift flexibility for anyone who can’t center a ceiling mount. Whichever you choose, remember the return math: 15 days standard, 60 with membership, and a 15% fee if you open it and change your mind. Wondering about the fourth big-box option? Our projector at Costco guide covers a completely different lineup — Hisense and JMGO bundles with a 90-day return window, no Epson or BenQ in sight. Or skip the single-retailer catalog entirely — our buying a projector on Amazon guide covers the same Home Cinema 2350 at around $999, new, Renewed, and marketplace listings compared side by side. For more 4K options across every brand, see our best home theater projector and best 4K projector guides.